The Master is designed to provide students with the ability to assume positions of responsibility, learning to master the tools of management such as Watson, Planning Analytics, and Design Thinking. It will also help you to understand the communication, management and intercultural skills necessary to lead and coordinate work teams through Neuromanagement & Mindfulness. You will also get an insight into the different areas of a company: finance, marketing, sales, people management, operations, strategy and technology, and innovation; to operate in a real and global working environment through real cases of top-level multinationals.
This program offers you the opportunity for professional improvement and advances your career in your current organization. It allows you to update your professional profile in a broad manner, open the possibility of putting your own business ideas practice, or to undertake doctoral studies.
What Makes Us Different
You will learn through real cases of top-level multinationals, using tools such as Watson or Cognos. Thanks to simulations or role-plays, you will be thoroughly prepared to be a global professional.
You will acquire a global vision of the company through an international stay in one of the IBM business executives centers, such as the Global Industry Solution Center (GISC) in Paris.
You will develop a deep knowledge of the planning or management tools that companies use and you’ll be prepared to respond to the needs of your business. In addition, you will have masterclasses taught by IBM professionals at the Client Center in Madrid.
Specialization in Business Areas
The Master’s Degree, in addition to the general syllabus, offers you the possibility to become specialized in specific sectors: Digital Business, Retail, and e-Commerce, or Health and Wellness. The student has the option to choose any of these specialties by completing two specific modules (Strategy and Operations) which allows them to deepen their knowledge of this area.
You will complete professional internships with important national or international companies. These internships will be a part of the academic content of the program and will be evaluated as part of the training in the business management of the student.
The professional internships make up a unique opportunity to transfer the content and skills developed in the Master’s degree to the daily work in a Company.