The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Our Global MBA prepares professionals for leadership in an international context. The program will equip you with knowledge and skills across the full breadth of the management discipline including people management, strategic development, and financial decision-making and control.

The MBA in International Marketing has been designed for students to undertake the academic modules along with either an individual project based on internship, consultancy or an academic dissertation.