MBA - Integrated Marketing Communications (IMC)

Program Objectives: The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive. The program is the only international program in Thailand which combines the business administration and integrated marketing communications disciplines. The skills and knowledge obtained while attending this program are essential for one to excel in today’s marketplace. Specific courses in IMC program include Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, Consumer Behavior Insights, Customer Database and Interactive Marketing and Business Creativity and Innovation.