The MBA Media Leadership equips you with the knowledge and understanding required to analyse, direct and develop business operations in the modern media environment involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of media in a global context, the particular convergence of activities, interactivity with audiences and entrepreneurship.

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.

The success of a business today depends heavily on its online presence. Accordingly, an increasingly digital workforce is one of the fastest growing and most in-demand assets in modern industries. The digital business program prepares you to thrive in an online playing field, examining a broad range of topics from online architecture to UX, while covering many of the relevant issues that managers face in Internet-based environments. You will be well-equipped to start your own online venture, join an existing company or invent new ways of doing business online.

The innovative MBA CSB + Master studies are organized by Cracow School of Business CUE in cooperation with Clark University in Worcester, USA. These studies are created primarily for the people who wish to start their careers in business (junior management). The program is a unique combination of academic studies at the Master level conducted according to the program of American partner, and the practical business approach typical for the MBA studies.

The MBA 1-Year Track is designed as a full-time, residential program, 12 months (three terms and a summer period) are required for completion of the degree. The previous study at other institutions does not reduce the 12-month residency requirement for the MBA degree.

This program emphasizes recent and innovative marketing strategies and concepts that help us stay in touch with customers. The program focuses on key issues facing businesses today, including methods to outperform competitors, foresee future trends, improve advertising and sales. Also building customer loyalty and taking advantage of the Internet marketplace are dealt with. Students will have the opportunity to develop the latest negotiation skills for salespeople; current marketing strategies and innovative approaches and currently hotly debated global topics such as direct marketing, internet, social media, etc.

Digital marketing has become a predominant component of many marketing mixes in recent years. And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always-on, always-connected customer lifecycle. To achieve the true potential of digital marketing, this program enables marketers to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. The programs This course takes an in-depth look at the relationship between media and human behavior and examines how organizations capitalize on social media, and these consumer-to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

Take advantage of the Executive MBA Digital Transformation & Data Science is to learn the tools and strategies needed to master digital challenges, and transform your business.

This Executive Master (EMBA) in Media and Communications Management study program is ideal for students who worked directly after high school for at least 5 years in a managerial position in the same field or similar one.

The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle level business executive. The program is the only international program in

Environmental management and communication have gained importance for many companies. The Master's degree MBA - Environmental Management and Communication provides in-depth knowledge of theories, concepts and key skills in the areas of sustainability management, PR work and environmental project management at corporate level. Within the framework of environmental management, students are able to plan, manage, implement and evaluate projects. You will learn how to set priorities, gain the support of the decision-making body and monitor progress. In particular, content on corporate sustainability in the sense of sustainable value chains, corporate social responsibility and the general relevance of sustainability is used here. In addition, this distance learning Master's degree focuses on communication between companies and the media, as well as NGOs and environmental organizations.

The content of the MBA reflects current business practices in class organizations. The courses balance the appreciation of the role of theory in effective management with practical ideas, with a focus on technology-based management. The program provides an ethical and legal basis for the student's behavior in commerce and it gives the student an insight into the recognition of inappropriate behavior in others.

The overarching topic of this master’s course is digital transformation. Digital information and communication technologies have changed the world. There is almost no area of ​​professional or everyday life that is not affected by developments such as cloud computing, mobile devices, social media, global networks, participatory culture, etc. New forms of work, communication and lifestyle influence the economy, education, administration, health and leisure activities. More and more people and organizations are reorienting themselves, building new structures and processes and revising traditional ways of thinking and acting. Supplement the competencies of the CAS Digital Transformation basic module for this master’s course with CAS from all areas that are suitable for your individual goals.

GUC and Deutsche Welle introduce the first MBA in Media Management to be offered in Egypt. Upon successful completion of the program, graduates receive a Master of Business Administration (MBA) in Media Management from the GUC. This supports the international exposure of Media management and practices to Egyptian and international calibers studying in German University in Cairo.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.